Even better, it might just encourage your audience to volunteer or donate to that charity. If you want to show off how much you care about your local community, highlighting a local charity in your newsletter will go a long way. You can also use the popular social media idea of “Throwback Thursday” in your newsletter and include vintage pictures of artwork of your farm area at the bottom of your newsletter each Thursday.
#OCTOBER NEWSLETTERS TEMPLATE HOW TO#
Include one fact at the bottom of your real estate newsletter each Friday and call it “Fact Friday.”Ĥ NYC Luxury Agents on How to #BreakTheBias in Real Estate Including fun facts in your newsletter is another great way to engage your audience. Including a meme at the bottom of your newsletter every Monday and calling it “Meme Monday” will do the trick. Of course, you don’t want to include too many in your newsletter. Even big companies like Netflix, Gucci, Disney, and Tinder use memes to engage their audiences. Memes are fast becoming one of the most popular ways big businesses communicate with their audience. Head to Instagram or ask your friends to send you fun pictures from events that recently happened. Including a calendar of local events in your farm area is great, but people also love to see highlights from events that already happened. Highlighting them in your real estate newsletter will help you show off your local knowledge and even better, give you an excuse to go and meet local business owners. Local Business SpotlightĮveryone loves to be in-the-know about hot new restaurants, bars, or shops opening in their neighborhood. Of course, if you have your own open houses, promote them here too! 2. Brand-new listings tend to do best here, but low-priced listings, waterfront properties, and vintage homes can do well too. Highlight a few notable open houses happening this weekend. Don’t worry, though, we’ll cover education content in the next section. Fun content like a wrap-up of cool neighborhood pictures from Instagram are going to be much more interesting than another market update. Since most of your audience will have the attention span of a flea, the first goal of your real estate newsletter should be to keep them engaged.
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After the list, I’ll show you nine resources to get “done-for-you” content for your newsletter and wrap up with tips and tools to make sure people read it.ĭownload the Best Real Estate Email Templates Engaging Local Content Newsletter Ideas To save you some time, I put together these 29 proven real estate newsletter ideas that you can use so you can spend more time selling real estate. The problem for busy Realtors is that they need to come up with new content ideas to engage their email list every week. In fact, according to data from HubSpot, 77% of marketers have seen an increase in email engagement over the last 12 months. Real estate newsletters are still one of the best ways Realtors can engage, educate, and sell to their audience in 2022.
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